Question 1

Which of the following is currently a negative factor for foreign investment in Russia?

Accepted Answer

A)   The Russian population is poorly educated.
B)   Russian consumers have little interest in online shopping.
C)   Russia is known for corruption,creating ethical dilemmas for firms.
D)   Russian consumer markets are saturated,offering few opportunities for goods from U.S.companies to sell well.
E)   Few Russians have access to the Internet due to heavy regulation.F) A) and B)
G) A) and C)

Question 2

To maximize potential,segments and target markets can and should be defined by more than just geography.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is currently a negative factor for foreign investment in India?

Accepted Answer

A)   India's population is fairly old and aging fast.
B)   India's infrastructure for supply chain management is not up-to-date.
C)   India prevents foreign investors from entering into joint ventures.
D)   India has no shopping malls or other large commercial centers.
E)   India lacks a skilled workforce.F) C) and D)
G) A) and E)

Question 4

Which country has a rapidly aging population due to its one-child policy?

Accepted Answer

A)   Brazil
B)   Russia
C)   India
D)   China
E)   JapanF) A) and B)
G) A) and E)

Question 5

Entering into a global franchise agreement exposes a company to higher risk than if the company had entered into direct investment in the country.

Accepted Answer

A) True 
 B)False

Question 6

Gross national income equals GDP

Accepted Answer

A)   minus net consumer spending.
B)   plus government spending on international trade.
C)   minus purchasing power parity.
D)   plus the net investment income earned from abroad.
E)   plus gross domestic international investment.F) A) and E)
G) None of the above

Question 7

Which of the following statements regarding global segmentation,targeting,and positioning is true?

Accepted Answer

A)   Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.
B)   Global segmentation,targeting,and positioning activities are far less complicated than the same activities in the domestic market.
C)   When developing a global STP strategy,it is best to define segments by geography alone.
D)   Segmentation,targeting,and positioning activities for global markets do not differ substantially from that of domestic markets.
E)   The "golden rule" for global STP activities for firms is to never alter a firm's marketing mix to serve the needs of global markets.F) B) and D)
G) A) and B)

Question 8

As noted in your text,global segmenting,targeting,and positioning are more complicated than domestic segmenting and positioning because of cultural nuances,significant subcultures within countries,and

Accepted Answer

A)   currency differences.
B)   antidiscrimination regulations prohibiting segmentation and targeting in developing countries.
C)   differences in the way consumers see themselves and in the way they see products and services.
D)   complications due to franchising issues.
E)   the taxes imposed by some foreign countries on marketing activities.F) B) and D)
G) C) and D)

Question 9

Sydney's Emporium has 59 stores in the United States and wants to expand globally.Sydney's wants to achieve the highest possible returns,and is not concerned about pursuing a high-risk strategy as long as it maintains complete control over its stores.The best global entry strategy for Sydney's is most likely

Accepted Answer

A)   exporting.
B)   a strategic alliance.
C)   a joint venture.
D)   direct investment.
E)   franchising.F) A) and B)
G) A) and E)

Question 10

In a joint venture,the burden of ownership,control,and profits is not shared.

Accepted Answer

A) True 
 B)False

Question 11

The term trade deficit refers to

Accepted Answer

A)   a country that exports more goods than it imports.
B)   an indicator of the quality of life in a country.
C)   a level of population growth that impacts exports.
D)   the sum of all goods and services handled in a country.
E)   higher levels of imports than exports.F) None of the above
G) A) and C)

Question 12

Explain the concept of reverse innovation by giving an example of this practice.

Accepted Answer

Reverse innovation is when com...

Question 13

Tariffs artificially lower prices and therefore lower demand.

Accepted Answer

A) True 
 B)False

Question 14

Once a company has decided to sell in a foreign country,it must determine the best mode of entry.List each mode of market entry and give an example for each.

Accepted Answer

Examples may vary,but the five...

Question 15

Generally,firms entering foreign markets begin with

Accepted Answer

A)   less risky strategies first.
B)   direct investment.
C)   importing.
D)   decentralized production.
E)   the riskiest,but most profitable endeavor.F) C) and D)
G) A) and B)

Question 16

The BRIC countries are Bolivia,Russia,Italy,and China.

Accepted Answer

A) True 
 B)False

Question 17

Russia lags behind most European countries in use of the Internet.

Accepted Answer

A) True 
 B)False

Question 18

Chris is gathering information about the general economic environment in Nepal.In doing so,he will look for information about the general economic environment,market size and population growth rate,and

Accepted Answer

A)   culture.
B)   real income.
C)   airport capabilities.
D)   political status.
E)   religious institutions.F) A) and B)
G) All of the above

Question 19

Which of the following is a potential negative factor for foreign investment in China?

Accepted Answer

A)   China's population is aging rapidly.
B)   China drastically restricts the goods it allows U.S.companies to export to China.
C)   China's standard of living has dropped over the past 30 years.
D)   China has imported fewer goods from the United States each year for the past decade.
E)   Chinese consumers are not interested in purchasing products from the United States.F) B) and E)
G) C) and D)

Question 20

One Laptop Per Child is a nonprofit initiative with the goal of making extremely low-cost laptops available to children in the developing world,with the goal of helping them learn skills needed in today's workforce.If some of the low-cost technology developed for this laptop found its way into laptops created for U.S.consumers,this would be an example of

Accepted Answer

A)   glocalization.
B)   reverse innovation.
C)   franchising.
D)   a strategic alliance.
E)   purchasing power parity.F) B) and C)
G) C) and D)

Exam 8: Global Marketing

The term trade deficit refers to

Correct Answer
verified

Which of the following is a potential negative factor for foreign investment in China?

Correct Answer
verified

Once a company has decided to sell in a foreign country,it must determine the best mode of entry.List each mode of market entry and give an example for each.

Correct Answer
verified
Examples may vary,but the five...
View Answer

Gross national income equals GDP

Correct Answer
verified

Russia lags behind most European countries in use of the Internet.

Correct Answer
verified

Tariffs artificially lower prices and therefore lower demand.

Correct Answer
verified

Which country has a rapidly aging population due to its one-child policy?

Correct Answer
verified

The BRIC countries are Bolivia,Russia,Italy,and China.

Correct Answer
verified

Which of the following statements regarding global segmentation,targeting,and positioning is true?

Correct Answer
verified

Entering into a global franchise agreement exposes a company to higher risk than if the company had entered into direct investment in the country.

Correct Answer
verified

Correct Answer
verified

Which of the following is currently a negative factor for foreign investment in Russia?

Correct Answer
verified

Generally,firms entering foreign markets begin with

Correct Answer
verified

Chris is gathering information about the general economic environment in Nepal.In doing so,he will look for information about the general economic environment,market size and population growth rate,and

Correct Answer
verified

Explain the concept of reverse innovation by giving an example of this practice.

Correct Answer
verified
Reverse innovation is when com...
View Answer

Correct Answer
verified

In a joint venture,the burden of ownership,control,and profits is not shared.

Correct Answer
verified

As noted in your text,global segmenting,targeting,and positioning are more complicated than domestic segmenting and positioning because of cultural nuances,significant subcultures within countries,and

Correct Answer
verified

To maximize potential,segments and target markets can and should be defined by more than just geography.

Correct Answer
verified

Which of the following is currently a negative factor for foreign investment in India?

Correct Answer
verified

Exam 8: Global Marketing

The term trade deficit refers to

Correct AnswerverifiedShow Answer

Which of the following is a potential negative factor for foreign investment in China?

Correct AnswerverifiedShow Answer

Once a company has decided to sell in a foreign country,it must determine the best mode of entry.List each mode of market entry and give an example for each.

Correct AnswerverifiedExamples may vary,but the five...View AnswerShow Answer

Gross national income equals GDP

Correct AnswerverifiedShow Answer

Russia lags behind most European countries in use of the Internet.

Correct AnswerverifiedShow Answer

Tariffs artificially lower prices and therefore lower demand.

Correct AnswerverifiedShow Answer

Which country has a rapidly aging population due to its one-child policy?

Correct AnswerverifiedShow Answer

The BRIC countries are Bolivia,Russia,Italy,and China.

Correct AnswerverifiedShow Answer

Which of the following statements regarding global segmentation,targeting,and positioning is true?

Correct AnswerverifiedShow Answer

Entering into a global franchise agreement exposes a company to higher risk than if the company had entered into direct investment in the country.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is currently a negative factor for foreign investment in Russia?

Correct AnswerverifiedShow Answer

Generally,firms entering foreign markets begin with

Correct AnswerverifiedShow Answer

Chris is gathering information about the general economic environment in Nepal.In doing so,he will look for information about the general economic environment,market size and population growth rate,and

Correct AnswerverifiedShow Answer

Explain the concept of reverse innovation by giving an example of this practice.

Correct AnswerverifiedReverse innovation is when com...View AnswerShow Answer

Correct AnswerverifiedShow Answer

In a joint venture,the burden of ownership,control,and profits is not shared.

Correct AnswerverifiedShow Answer

As noted in your text,global segmenting,targeting,and positioning are more complicated than domestic segmenting and positioning because of cultural nuances,significant subcultures within countries,and

Correct AnswerverifiedShow Answer

To maximize potential,segments and target markets can and should be defined by more than just geography.

Correct AnswerverifiedShow Answer

Which of the following is currently a negative factor for foreign investment in India?

Correct AnswerverifiedShow Answer

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Examples may vary,but the five...
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Reverse innovation is when com...
View Answer

Correct Answer
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