Question 1

Infomercial refers to

Accepted Answer

A)  a public service announcement used to notify local citizens of impending danger due to weather or other natural disasters.
B)  a form of advertisement whose sole purpose is to entertain.
C)  a program-length (30-minute)  advertisement that takes an educational approach to communication with potential customers.
D)  a direct response TV and radio ad that airs during the late night or weekend mornings.
E)  educationally formatted programming that consumers order privately by using the "On Demand" button on their cable TV remote and DVR set-up box.F) C) and E)
G) A) and E)

Question 2

Experts estimate that consumers conduct approximately __________ searches each month.

Accepted Answer

A)  20 billion
B)  25 billion
C)  43 billion
D)  68 billion
E)  92 billionF) A) and E)
G) A) and D)

Question 3

An FTD ad shows a woman holding a very large vase of flowers. The background is red and the only text in the ad is "Mother's Day." What type of ad is this?

Accepted Answer

A)  special occasion
B)  subliminal
C)  reminder
D)  pioneering
E)  comparativeF) C) and D)
G) A) and B)

Question 4

A variation of product placement, called ______________________, brings fictional products to the marketplace.

Accepted Answer

A)  an advanced placement
B)  product continuity
C)  reverse product placement
D)  trade-oriented sales promotion
E)  subliminal advertisingF) C) and E)
G) B) and C)

Question 5

The reimbursement a retailer gives for extra in-store support or special featuring of a brand is referred to as

Accepted Answer

A)  an organizational allowance.
B)  a merchandise allowance.
C)  a case allowance.
D)  a finance allowance.
E)  a manufacturer's inducement.F) D) and E)
G) A) and D)

Question 6

An ad for Campbell's soup reads, "We haven't changed that great taste your family's always loved." This is an example of __________ advertising.

Accepted Answer

A)  advocacy
B)  comparative
C)  persuasive
D)  informative
E)  reinforcementF) A) and B)
G) None of the above

Exam 18: Advertising Sales Promotion and Public Relations

Infomercial refers to

Correct Answer
verified

A variation of product placement, called ______________________, brings fictional products to the marketplace.

Correct Answer
verified

An ad for Campbell's soup reads, "We haven't changed that great taste your family's always loved." This is an example of __________ advertising.

Correct Answer
verified

An FTD ad shows a woman holding a very large vase of flowers. The background is red and the only text in the ad is "Mother's Day." What type of ad is this?

Correct Answer
verified

Experts estimate that consumers conduct approximately __________ searches each month.

Correct Answer
verified

The reimbursement a retailer gives for extra in-store support or special featuring of a brand is referred to as

Correct Answer
verified

Exam 18: Advertising Sales Promotion and Public Relations

Infomercial refers to

Correct AnswerverifiedShow Answer

A variation of product placement, called ______________________, brings fictional products to the marketplace.

Correct AnswerverifiedShow Answer

An ad for Campbell's soup reads, "We haven't changed that great taste your family's always loved." This is an example of __________ advertising.

Correct AnswerverifiedShow Answer

An FTD ad shows a woman holding a very large vase of flowers. The background is red and the only text in the ad is "Mother's Day." What type of ad is this?

Correct AnswerverifiedShow Answer

Experts estimate that consumers conduct approximately __________ searches each month.

Correct AnswerverifiedShow Answer

The reimbursement a retailer gives for extra in-store support or special featuring of a brand is referred to as

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified