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Which of the following illustrates the use of information systems to focus on market niche?


A) A hot tub dealer's use of information systems to determine which models and options its customers are most likely to buy
B) A shoe manufacturer's use of information systems in selling custom, made-to-order shoes directly to customers
C) A PC manufacturer's use of information systems to facilitate direct access from suppliers to production schedules
D) A grocery store chain's use of information systems to produce products and services at a lower price than competitors

E) A) and C)
F) A) and B)

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When a firm provides a specialized product or service for a narrow target market better than competitors, they are using a ________ strategy.


A) product differentiation
B) market niche
C) mass customization
D) process efficiency

E) A) and B)
F) A) and C)

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Studies show that about half of a business firm's profits can be explained by alignment of IT with business.

A) True
B) False

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All of the following are considered primary activities of a firm except:


A) inbound logistics.
B) sales and marketing.
C) procurement.
D) service.

E) A) and C)
F) B) and C)

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The Internet raises the bargaining power of customers by:


A) creating new opportunities for building loyal customer bases.
B) making more products available.
C) making information available to everyone.
D) lowering transaction costs.

E) All of the above
F) A) and B)

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Network economics:


A) applies the law of diminishing returns to communities of users.
B) applies traditional economics to networked users.
C) sees the cost of adding new members as inconsequential.
D) balances the high cost of adding new members to a community against the lower cost of using network infrastructure.

E) None of the above
F) All of the above

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Which of the following industries has the lowest barrier to entry?


A) Automotive
B) Computer-chip
C) Restaurant
D) Airline

E) A) and D)
F) B) and C)

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In the age of the Internet, Porter's traditional competitive forces model is still at work, but competitive rivalry has become much more intense.

A) True
B) False

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You are advising the owner of Smalltown Computer, a new, local computer repair store that also builds custom computers to order. How is the concept of core competency relevant to this business? Define the concept and give examples.

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A core competency is an activity for whi...

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To what competitive force did the printed encyclopedia industry succumb?


A) Positioning and rivalry among competitors
B) Low cost of entry
C) Substitute products or services
D) Customer's bargaining power

E) All of the above
F) A) and C)

Correct Answer

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