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Exam 8: Electronic and Mobile Commerce

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Question 41

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The three basic components of a successful e-commerce model include content, commerce, and community.

A) True
B) False

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Question 42

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In spite of the recent economic downturn, Web site operators have shunned the idea of bartering for goods and services.

A) True
B) False

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Question 43

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​_____ exchanges are owned and operated by a single company.

Which of the following forms of e-commerce has created an opportunity for many people to make a living out of selling items on auction Web sites?

Consortium-operated exchanges are open to any set of buyers and sellers within a given market.

Why is mobile commerce (m-commerce) maturing much later in North America than in Western Europe and Japan?

PayPal enables any person or business with an e-mail address to securely, easily, and quickly send and receive payments online.

_____ is a standard that spells out measures and security procedures to safeguard a card issuer, a cardholder, and a merchant.

The market for mobile commerce in North America is maturing much later than in Western Europe and Japan.

The _____ is a communications protocol used to secure sensitive data during e-commerce.

A(n) _____ is an electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information, and run back-office operations.

Authentication technologies are used by many organizations to _____.

Using a blind network, big brand advertisers can secure elite locations on top-tier destinations.

_____ is a subset of e-commerce that involves electronic transactions between consumers using a third party to facilitate the process.

A cybermall is a business that serves as an intermediary between a Web site and online merchants who have the actual products and retail expertise.

A(n) _____ is an HTML code, not visible on a displayed Web page, that contains keywords representing the Web site's content, which search engines use to build indexes pointing to the Web site.

Conversion to an e-commerce or m-commerce system enables organizations to increase the accuracy of order processing and order fulfillment.

Briefly explain the use of a p-card.

______ is a form of e-commerce in which customers deal directly with an organization and avoid intermediaries.

_____ divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics.